Professional ​
info​​

As the Marketing and Communications Coordinator for my local Food Bank, I have the passion for the causes I am promoting and take pride in making a difference. In my experience working at a national Canadian charity, I have experienced communicating thought-provoking messages and brand awareness with limited resources. I have also had the chance to work independently with clients through Public Relations consulting for tourism vacation homes. During the Public Relations Advanced Diploma program at Durham College, I was presented with opportunities to complete two internships for 14 weeks each with well-known companies to gain real-life communications experience.

Education
Public Relations Advanced Diploma                                                                                               September 2014 - October 2016

  • Cumulative GPA 4.4/5.0

  • Studied Electronic Publishing, Media Relations, Social Media and Web Principles, Digital Photography, Business Writing and Public Relations Copywriting

  • Durham Region Chairman’s Award recipient

Related Skills
  • Extensive experience in enhancing both print and electronic communications using Adobe InDesign and Illustrator

  • Familiar with digital photography as well as design principles to enhance photos using Adobe Photoshop

  • Able to write and edit clear, accurate, targeted copy that adheres to CP Style

  • Proven ability to maintain a consistently organized work space

  • Great understanding of online workload optimization tools such as Slack, Buffer, Trello, Hootsuite and Canva

  • In depth knowledge of online mediums such as Wordpress, Wix and social media sites.

Related Experience

Marketing and Communications Coordinator                                                                                                                 February 2019 - Present

The Food Bank of Waterloo Region, Kitchener, Ontario

  • Managing website analytics and SEO

  • Overseeing the creation of marketing and communications initiatives

  • Create, edit and update marketing materials

  • Assist in marketing activities for various events around the region

Public Relations Consultant                                                                                                                                                         January 2018 - Present

Great Spirit Lodge, Temagami, Ontario

 

  • Ensuring brand consistency through all design materials both online and offline

  • Developing a website for guests to reserve their stay at the cabins complete with calendar, social media and weather plug-ins

  • Marketing Great Spirit Lodge through social media channels including Facebook and Instagram

  • Maintaining and developing Google Analytics and SEO to present Great Spirit Lodge at the forefront of search results

Communications Coordinator                                                                                                                                      October 2017 - February 2019

Huntington Society of Canada, Kitchener, Ontario

  • Managing all organization social media accounts including Facebook, Twitter, Instagram and LinkedIn

  • Producing high quality photo and video for promotional and awareness purposes

  • Creating and distributing three organization newsletters on a monthly, bi-monthly and quarterly basis

  • Media engagement including press releases, interviews and Cision database monitoring

National Events & Chapter Development Assistant                                                                                            January 2017 - October 2017

Huntington Society of Canada, Kitchener, Ontario

 

  • Developing promotional materials such as posters, e-blasts and press releases for volunteer-run events

  • Engaging volunteers across Canada to create or participate in events

  • Managing communications with Canada-wide Chapters

  • Developing the rebranding strategy for the volunteer portal, TeamHD

Public Relations Consultant                                                                                                                                                July 2016 - November 2016

Glenora Getaway Vacation Home, Picton, Ontario

 

  • Meeting with the client to discuss their needs in communications and customer relations

  • Developing a website for guests to reserve their stay at the vacation home

  • Marketing Glenora Getaway as a vacation destination of choice to returning and new clients

  • Taking all photography for website purposes

Tourism Marketing Intern                                                                                                                                                          May 2016 – August 2016

Bay of Quinte Regional Marketing Board, Belleville, Ontario

 

  • Marketing the Bay of Quinte region as a destination of choice within the local, regional, provincial, national and international markets

  • Assisting with events such as Belleville Waterfront and Ethnic Festival, CFB Trenton's National Air Show and The Great Canadian Cheese Festival

  • Developing and posting social media content

  • Acting as a brand ambassador for the region

Public Relations Intern                                                                                                                                                              January 2016 – April 2016

Big Brothers Big Sisters of Northumberland, Port Hope, Ontario

 

  • Assisted with planning and executing organization’s largest annual event, Bowl for Kids Sake

  • Created an Excel spreadsheet for sponsor, volunteer and school information

  • Contacted previous and potential sponsors to obtain support for the event

  • Visited participating area schools to promote student participation in the event

Additional Experience

Seasonal Customer Experience Representative                                                                                                     October 2016 - January 2017

Indigo Books & Music, Kitchener, Ontario    

 

Summer Cashier                                                                                                                                                                      June 2014 – September 2016

Reid's Dairy, Belleville, Ontario    

Account Assistant                                                                                                                                                             September 2015 - August 2016

Jones Deslauriers Insurance Management Inc., Port Hope, Ontario      

                                                                                    

Cashier                                                                                                                                                                                                August 2014 – April 2015

FreshCo Supermarket, Courtice, Ontario

 

Cashier                                                                                                                                                                                                October 2011 – June 2014

Pizza Pizza, Belleville, Ontario

 

Cashier                                                                                                                                                                                  September 2010 - October 2011

McDonalds, Belleville, Ontario

References Available Upon Request       

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